WHAT YOU’LL GAIN

This online course will give you the tools you need to provide your clients with SEO translation and related services.

  • The basics

    Understanding of SEO best practices, from research through to implementation.

  • New services

    Understanding of the different SEO-related linguistic services and how to do them.

  • Tools and resources

    Hands-on practice through self-paced exercises and SEO tools, resources, tips, and tricks.

Course overview

  • 1

    Module 1: Introduction

  • 2

    Module 2: What is SEO and how does it work

    • What is SEO?

    • Who's searching online?

    • Search intent

    • Search engines

    • Google ranking factors
  • 3

    Module 3: Keywords

  • 4

    Module 4: SEO and Translation

  • 5

    Module 5: Keyword Localisation

    • The client brief

    • Keyword localisation: a practical example

    • Keyword research tools
  • 6

    Module 6: Keyword Research

    • Keyword cannibalisation

    • Short-tail vs long-tail keywords

    • Keyword research for an existing website: a practical example

    • Keyword research from scratch: tools and techniques

    • Keyword selection criteria
  • 7

    Module 7: Content optimisation

    • Strategic keyword placement

    • Meta title and meta description

    • URL

    • Headings

    • Keyword density

    • Content optimisation
  • 8

    Module 8: Conclusion

    • Final thoughts

FAQ

  • Do I need to have previous SEO knowledge to complete this course?

    No, this is a comprehensive course designed for translators with little or no knowledge of SEO.

  • I work mainly with translation agencies. Is this course still adequate for me?

    The knowledge you gain in this course will enable you to offer SEO translation and SEO-related linguistic services to your clients – whether agencies or direct clients.

  • How long will I need to complete the course?

    It takes around 3-4 hours to complete all modules. the time spent on self study and practical exercises will really vary from person to person.

  • Is there a time limit to complete the course?

    Once you enrol, you'll have access to the course for 90 days.

  • What are the available payment methods?

    Thinkific accepts payments through Paypal or credit card.

  • Is the course suited to all working language pairs?

    The course is presented in English and the content is applicable to all language pairs. However, the examples and practical exercises are more suited for those who work with English as a source language.

  • Are the practical exercises mandatory?

    No, but they are a nice way to consolidate your newly acquired skills so I truly recommend you take some time to do them.

Meet your trainer

Course creator/Instructor

Teresa Sousa

I’m Teresa, a Portuguese translator and copywriter focused on digital marketing and SEO. Drawing on my own experience of both boosting my web presence and providing SEO translation services to end clients, I’ve trained hundreds of localisation professionals and other freelancers.

Whether you want to diversify into SEO language services, improve the performance of your website or grow your audience, I can help. Choose from a range of training options, including an ebook, online courses and mentoring.

Become an SEO-savvy Translator

Diversify your offer with SEO linguistic services and learn how SEO can boost your own marketing strategy

ENROL NOW

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