WHAT YOU’LL GAIN

This online course will give you the tools you need to provide your clients with SEO translation and related services.

  • The basics

    Understanding of SEO best practices, from research through to implementation.

  • New services

    Understanding of the different SEO-related linguistic services and how to do them.

  • Tools and resources

    Hands-on practice through self-paced exercises and SEO tools, resources, tips, and tricks.

Reviews from our students

5 star rating

It does exactly what it says on the tin!

Elena Premoli

This course is an excellent stepping stone to the world of SEO translation. Designed for translators with little or no knowledge of SEO, it provides you with...

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This course is an excellent stepping stone to the world of SEO translation. Designed for translators with little or no knowledge of SEO, it provides you with the knowledge needed to offer SEO translation and SEO-related linguistic services to your clients. Videos, practical examples and useful links to further resources enrich this already comprehensive course, making it a top investment for anyone who would like to acquire SEO skills and venture in this ever-growing industry.

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5 star rating

Very good course for translators, who want to translate S...

Tuulikki Olkkonen

I've just finished the course, and I loved it! I had already previous knowledge about SEO, I had done other courses, some keyword research for clients and tr...

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I've just finished the course, and I loved it! I had already previous knowledge about SEO, I had done other courses, some keyword research for clients and translated metatags, but I didn't really know, what to expect from an SEO translation assignment and how to do it. Now I know! I'm so much more confident to say yes to SEO translation. So, thank you for this course, I just loved it!

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5 star rating

An excellent course

Sabine Sapp

Although I’m not a newbie in the field of SEO translation, a course covering this topic was on my CPD wish list. The course content sounded very promising, s...

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Although I’m not a newbie in the field of SEO translation, a course covering this topic was on my CPD wish list. The course content sounded very promising, so I enrolled without hesitation. I must admit that this comprehensive course really exceeded my expectations. It is tailored for translators who either want to start specializing in SEO translation or who want to extend their knowledge and skills in this field. The course provides participants with detailed information about all things SEO, practical tips, checklists, a comprehensive glossary, practical examples, links to SEO-related articles, and even an e-book which can serve as a reference book for respective translation assignments. I particularly liked the examples of typical client requests as well as the exercises and quizzes. Thank you so much, Teresa, for this excellent course! I really enjoyed participating in it! Your e-book with the course content will have a permanent place in my e-book library.

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5 star rating

Excellent online SEO course for translators

Isabelle Vereecken

Teresa's online training course exceeded my expectations. It's interesting and useful, clearly structured and offers good material for future reference. I fe...

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Teresa's online training course exceeded my expectations. It's interesting and useful, clearly structured and offers good material for future reference. I feel I now know how to tackle SEO translation jobs. Thanks a lot, Teresa!

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5 star rating

Really thorough!

Verity Roat

I feel like I understand SEO a lot better now and there's lots I can implement to improve my website! Thank you!

I feel like I understand SEO a lot better now and there's lots I can implement to improve my website! Thank you!

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5 star rating

Thank you

Diana Torrens

Thank you so much, it demystified this for me! I will still be working with a website designer but at least now I can participate actively in what happens.

Thank you so much, it demystified this for me! I will still be working with a website designer but at least now I can participate actively in what happens.

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5 star rating

Great course, very comprehensive

Clementine Terrell

Very comprehensive course which covers a lot in terms of SEO, with links to some excellent outside resources and websites. Really liked the videos throughout...

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Very comprehensive course which covers a lot in terms of SEO, with links to some excellent outside resources and websites. Really liked the videos throughout, used to demonstrate what was being taught, as well as the downloadable checklists/glossary etc... I will use a lot of what I have learnt to improve my own translation website. Thank you!

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5 star rating

Just the right level of detail

Hannah Lawrence

This course is excellent. It’s well-structured, clear, and thorough, yet not overwhelming (quite a feat when it comes to SEO!). I know a fair bit about SEO b...

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This course is excellent. It’s well-structured, clear, and thorough, yet not overwhelming (quite a feat when it comes to SEO!). I know a fair bit about SEO but it provided a great recap of relevant topics, focusing on those that are relevant for translators. Plus I learned about plenty of useful tools I wasn’t aware of before. Thanks very much!

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5 star rating

Great!

Daniele Giulianelli

The perfect guide to understand SEO in the translation/transcreation/localization process. Many tools presented, helpful tips and some practical exercises fo...

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The perfect guide to understand SEO in the translation/transcreation/localization process. Many tools presented, helpful tips and some practical exercises for a wonderful mix. Thanks Teresa!

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5 star rating

Excellent actionable insights into SEO-localization

Laetitia Gathion

I can highly recommend this course to all professional translators who are curious about SEO and want to gain actionable knowledge in order to offer new serv...

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I can highly recommend this course to all professional translators who are curious about SEO and want to gain actionable knowledge in order to offer new services to their clients. I now have a better understanding of SEO principles, good practices and tools that will help me implement these new competences. Thank you Teresa and TAGS Language Solutions!

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Course overview

  • 1

    Module 1: Introduction

  • 2

    Module 2: What is SEO and how does it work

    • What is SEO?

    • Who's searching online?

    • Search intent

    • Search intent - Quiz

    • Search engines

    • Google ranking factors

  • 3

    Module 3: Keywords

  • 5

    Module 5: Keyword Localisation

    • The client brief

    • Keyword localisation: a practical example

    • Keyword research tools

    • Try it yourself: Keyword localisation exercise

  • 6

    Module 6: Keyword Research

    • Keyword cannibalisation

    • Short-tail vs long-tail keywords

    • Keyword research for an existing website: a practical example

    • Keyword research from scratch: tools and techniques

    • Keyword selection criteria

    • Keyword selection - Quiz

    • Keyword research exercise

  • 7

    Module 7: Content optimisation

    • Strategic keyword placement

    • Meta title and meta description

    • Metatags - Quiz

    • URL

    • Headings

    • Keyword density

    • Keyword density - Quiz

    • Content optimisation

    • Image optimisation

    • Image optimisation - Quiz

    • Web content optimisation - Checklist

  • 8

    Module 8: Search Engine Advertising

    • SEM, SEO and SEA

    • Localising Google Ads

  • 9

    Module 9: SEO Audit

    • Website SEO check-up

    • Indexation, Canibalisation and Accessibility

    • Free auditing tools

    • Google Analytics and Search Console

  • 10

    Module 10: Conclusion

    • Recommended reading

    • Tools and resources

    • Workbook

    • Final thoughts

FAQ

  • Do I need to have previous SEO knowledge to complete this course?

    No, this is a comprehensive course designed for translators with little or no knowledge of SEO.

  • I work mainly with translation agencies. Is this course still adequate for me?

    The knowledge you gain in this course will enable you to offer SEO translation and SEO-related linguistic services to your clients – whether agencies or direct clients.

  • How long will I need to complete the course?

    It takes around 3-4 hours to complete all modules. the time spent on self study and practical exercises will really vary from person to person.

  • Is there a time limit to complete the course?

    Once you enrol, you'll have access to the course for 90 days.

  • What are the available payment methods?

    Thinkific accepts payments through Paypal or credit card.

  • Is the course suited to all working language pairs?

    The course is presented in English and the content is applicable to all language pairs. However, the examples and practical exercises are more suited for those who work with English as a source language.

  • Are the practical exercises mandatory?

    No, but they are a nice way to consolidate your newly acquired skills so I truly recommend you take some time to do them.

Bonus material

  • Workbook

    You'll get a 40+ page workbook with the course content, additional recommended readings and a glossary.

  • Quizzes and exercises

    Along the course, you'll find brief quizzes to test your newly acquired knowledge.

  • Downloadable guides

    You can download step-by-step guides and checklists to help you tackle your first real SEO projects.

Meet your trainer

Teresa Sousa

Hi! I’m Teresa, and I’ll be your trainer.

I’ve been interested in SEO since my early days as a solopreneur, and I’ve always tried to keep up with the latest trends and implement them on my business with excellent results.

We even got to Google’s first search results page. Not bad, right?

But still, when I started getting my first SEO-related requests from my translation clients I felt a bit lost. Even with the help of client guidelines and all the information available online, there seemed to be a lack of useful resources on this subject that could be specifically applied to translation.

That’s why I decided to get to work and create this online course.

Become an SEO-savvy Translator

Diversify your offer with SEO linguistic services and learn how SEO can boost your own marketing strategy